Recently, Samsung has risen to the world's best smart phone company. Of course, Samsung's arch enemy, Apple seemed like it would never stand as low as Samsung. However, in this article, I will write about how Samsung became the world's number one smart phone maker. First of all, Samsung has the largest amount of the smart phone stores, which enables more services to the phone than Apple. Secondly, Samsung has ultimate hardware control. Apple can control the hardware as fluently as Samsung. However, Samsung can control the hardware more directly.