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Korea Sale FESTA 2016-10-09 오후 9:58:00

"Korea Black Friday 2015" has transformed itself to nation wide event, "Korea Sale FESTA 2016"--FESTA stands for "Festival," "Entertainment," "Shopping," "Tour," and "Attraction." A month long event, Korea Sale FESTA will be held until October 31st, offering various opportunities for people to enjoy unique Korean culture. From September 29th to October 9th, major department stores, traditional markets online stores, and offline stores offers sales promotions, giving up to 80 percent discount for both foreigner and Koreans. From September 29th to end of October, tourists would be able to experience 55 different cultural events all across the country.

Supported by both the Ministry of Trade, Industry and Energy and the Ministry of Culture, Sports and Tourism, Korea Sale FESTA is expected not only to be advertised as an event that could represent Korea in the future, but also to popularize Korean culture. In addition, the government is hoping to boost up the economy through this festival. In fact, the expectations seemed to be achieved: according to the Ministry of Trade, Industry and Energy, top five department store brands and four discount store chains saw their sales increased 15.7 percent and 10.4 percent respectively during first four days of the festival, compared with the same period in 2015.

Currently, more than 277 firms--4,000,000 stores--are involved in the festival and in response to the event, airlines are allowing the passengers to carry more luggages without additional fees. Asiana airline, for example, is offering 1+1 event for Chinese and Japanese passengers who purchase plane ticket twice a year.

Kpop stars are also playing a significant role in Korea Sale FESTA, holding concerts for their foreign fans. Wonder Girls, SHNIee, IOI, Red Velvet Infinite, Apink, GOT7, and other groups participated in the special concert during the first week of the festival. Fans from all around the globe showed enthusiasm, singing along the Korean lyrics quite fluently.

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