As society and civilization have been well improved, our people have gained convenience and smarter life. But as we do, environment, our life’s hometown is being far away from us. Recently, some corporations’ violations of environmental rule have been founded by Ministry. The examination has been preceded since last April, and it makes these results which tell us the ethics of enterprises and morality is falling down. As they need so many funds to solve the environmental problems caused by their habits, they took an expedient. For the example, motor company ‘K’ just left the crack of link of air shifting pumps and flew out 20L polluted oil. They had written the amount of their waste conduct in fake and stored the wastes in mixture.
Not only for this companies’ act, most of those immoral companies made people shamed.

However, there are also some firms helping the environment sides. One of the outdoor brand company ‘Patagonia’ is famous for its enterprise philosophy “Realizing social evolution as its profit.” They use ‘Green materials’ for the clothes which boasts 100% water resistant and airing. Furthermore, they have been using 7% of their profit for contributing environmental organization for 30 years.
To other wise, so many domestic experts have critical sights of them. Despite those Patagonias’ strategy could have no effect to those Koreas’ market system which is generated with extensive amount of aggression casted by big stars, the companies’ CMO(Chief of Marketing Officer) ‘Joy Hayward’ said “When consumers realize and accept the earth- considering consume, change will come soon as possible.”

Patagonia is a company which was awarded by government for their good acts. Moreover, we should know there are lots of people who are considering and keep effort to make a world that human and earth can live together more properly. Because what we should bequeath to our kids is clean air, limpid water, and happy life.