Mobile communications has been the hottest items in stock market,
advertising fever amoung the three mobile telecommunication companies are getting more and more intenser.
Can you guess what is the main key of this?
Let me see, these major companies are competing in inducting their subscribers increasement.
As new technology came to the customer usage every six months, people who change phone numbers has been increased, and last year reached almost 11.6million.
So the only solution of their marketing is advertisement. SK telecom used 2.3 hundred billion, KT used 1.6 hundred billion, and LG used 2.8 hundred billion to make their own characterized Ad.
Last 23th in feburary some employee said that “Members of each companies have got in variabe, the only way to succeed is to make their own colored CF (commercial Film.).”
KT started saying “Three times faster LTE”. They forced their LTE is faster than any other companies in order to gather customers, but SK also used copy “Four times faster LTE” modeled by ‘Jun Ji-Hyun’ and ‘Lee Jung-Jae’. They also sang a song called ‘Handsome’.
The highest frequency company, LG casted G-Dragon (a member of BIGBANG), and they emphasized their 80MHZ frequency remaining a famous line “Follow me”.

Reviewing those advertisements, we could find a commence. That was a song. All the three companies used songs to attract audiences, and those songs were easy and memorable. It is called ‘Hook Song’, which is same role with Hook, part of prose.
According to Dr.Bae Myung-Jin, a professor of Soongsil University said that “Those Hook Songs are easy to memorize, and they have melody which is easy to be inserted to our brain”.
As we can see that song is the key for the advertisement, Ad is not only for their commercial profit, but also it could be a bridge between enterprises and customer.

As a result, Ad can be a part of our life and stand for curture itselt.